Archive Monthly Archives: February 2015

Searching for Sasquatch: A.K.A. “The Target Audience”

They say that if you want to sell books (or anything, for that matter) then you need to know your target audience. You need to go where your audience is, and let them know that you have something they want/need. It seems like pretty basic marketing stuff. You know, not rocket science.

And yet, for me, it is rocket science. It’s strap-me-to-a-dentist-chair-with-nails-on-a-chalkboard-while-shooting-me-off-into-space, rocket science. Part of it has to do with the fact that sales just isn’t my thing. If it were my job, a day at the office would look something like this:

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